PROFESSIONAL EXPERIENCE

As a Marketing Director and Brand Strategist with extensive experience, I specialize in transforming complex business challenges into high-impact brand strategies, digital programs, and integrated campaigns that generate results.

I’ve led award-winning initiatives across Energy, Healthcare, Technology, B2C and B2B services—building brands from the ground up, launching go-to-market programs, and driving growth through account-based marketing (ABM), storytelling, and omnichannel execution. I thrive on aligning business objectives with marketing strategy to drive visibility, retention, and ROI.
Whether I’m launching a new brand, mentoring cross-functional teams, or optimizing digital engagement, I bring a balance of creativity, data fluency, and strategic rigor. My clients and collaborators describe me as a trusted partner, known for clarity, collaboration, and results.

Notable Achievements:
• 10+ industry awards (AAF Addy, AMA Crystal, HBMA Lantern)
• Directed 20+ brand programs
• Grew account profitability by 33%

Resume

BrandExtract, Houston, TX August 2021 - Present

Sr. Account Manager

Led branding and marketing programs for clients across energy, manufacturing, healthcare, sustainability, environmental services, and technology industries
Developed and launched brand identities for 6+ clients, including naming, messaging, creative development, and go-to-market strategies and campaigns
Oversaw complex website projects from UX planning to development and launch
Delivered ABM programs resulting in 15%+ improvement in lead quality and sales conversion
Managed client budgets up to $750K and timelines for 12+ concurrent marketing initiatives
Facilitated VoC interviews, competitive analysis, and marketing audits to inform strategic direction and messaging
Mentored and coached junior team members, contributing to an increase in team productivity and quality of deliverables
Increased organic search performance for client sites through targeted SEO strategies
Supported new business proposals and strategic planning that resulted in $300K+ in new client acquisitions

Freelance, Katy, TX 2013 - 2021

Marketing Consultant

Delivered consulting services across brand strategy, marketing communications, and project management. B2B and B2C Clients included Integrate Agency, Brushy Bee CBD, Fresh Ink Marketing, Allura USA, Monty Ballard YMCA, and Evan James Homes.

Integrate Agency – Houston, TX (May 2021 – Aug 2021)

Directed full-service marketing campaigns for B2C clients, including Rice Village, Shalom Austin, and Spa Sway, integrating content, digital, email, and social media strategies.
Oversaw performance measurement systems to track engagement and optimize campaign outcomes.

Brushy Bee CBD – Remote (Jun 2018 – Dec 2020)

Oversaw brand communications, investor relations, and sales operations for a CBD manufacturing startup, aligning strategy with regulatory requirements and growth goals.

Freed Advertising – Sugar Land, TX (Oct 2013 – Oct 2016)

Managed a $1MM annual marketing budget for Aliana Development, launching large-scale campaigns across traditional and digital platforms.
Drove strategic planning and creative execution for key B2B and B2C real estate development accounts including Firethorne, Sugar Land Town Square, and Planned Community Developers.
Developed integrated reporting to evaluate and refine multi-channel performance.
Led and managed the agency's internship program and supervised two Account Coordinators

Prior to 2103

Marketing Manager / Director across advertising agency, construction/real estate and non profit industries:
Marketing Director – Evan James Homes
Director, Marketing & PR – The Health Museum (Earned PRSA Bronze Anvil & AMA Crystal Awards)

Marketing Manager – Royce Builders
Marketing Manager – Dominion Homes
Account Supervisor – Goswick Advertising
Account Coordinator – Alcone/Omnicom