Strategic Marketing Director | Brand & Digital Leader | B2B & B2C Specialist

SUGAR LAND TOWN SQUARE
2014-2015
Sugar Land Town Square consists of several blocks of vibrant shopping, dining, living and working in the heart of the city of Sugar Land, Texas.
Our firm was charged by the Owner of Sugar Land Town Square with developing an ongoing “cross promotion” effort in order to unify marketing efforts for event promotions, leasing for office, and retail spaces. The intent is to utilize social media and digital campaigns to promote SLTS as an overall experience which includes all aspects of the tag line of SHOP. DINE. PLAY. STAY.
We redesigned the existing website, onsite graphics, onsite signs, print advertising, digital ads, e-newsletter communications, and determined a social media strategy for the client to follow. My part in this campaign was to inform the creative team about the projects and manage the schedule within the agency. I worked with the Client to get items approved before deadline.
I love this campaign because I believe that we elevated the SLTS message and images to create a more luxury, high-class feel to the project.
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